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Bingo Port says online bingo growth has stalled

by Paul Marion on February 22, 2009

Bingo UK site, Bingo Port recently released their quarterly report of UK bingo sites showed that there was only a 1% increase in player numbers in the last three months of 2008.

Bingo Port which monitors the bingo rooms and jackpots of bingo sites had announced greater increase last year for July to September 2008, when player numbers showed a 10% increase in the number of players at UK-facing bingo sites.

They also reported that prize pools for players had dropped slightly in the last quarter of 2008.

Scott Logan, managing director of Bingo Port, said:

“This is the first sign that the UK online bingo market is feeling the effects of both the recession and market saturation. It signals the beginning of what we see as a period of mergers and acquisitions across the industry.

“This report will not come as a surprise to many industry experts who have been predicting this downturn for some time. We still expect to see strong spending in advertising by the bigger operators as they work to extract the maximum value out of their existing customer base.

“We’re seeing more innovative marketing campaigns from the likes of Foxy Bingo, Gala Bingo, Ladbrokes Bingo and Mecca Bingo. These operators, among others, have introduced a range of different concepts to their real money sites. One of the biggest and most successful of these is free bingo games in between their pay to play games on new sites such as Cheeky Bingo and Minxy Bingo.”

Logan predicted new operators would struggle to establish a presence in the UK market: “In addition, the well established operators are pulling out all of the stops to keep their players from going to competitors. We expect to see a cutthroat 2009.”

According to another bingo site: “Bingo News“:

“…player numbers were always likely to remain stable, given the relative lack of TV advertising by bingo companies in the fourth quarter of 2008. The third quarter saw huge campaigns from some of the biggest online bingo operators, most notably Ladbrokes Bingo and Foxy Bingo, who between them spent around five million pounds in September 2008. By contrast, only Crown Bingo launched a new campaign in the last quarter of 2008 and advertising in December by bingo companies was constrained by the cost of competing against retail campaigns aimed at Christmas shoppers.

Reports from the UK bingo operators suggest they experienced good growth in January 2009 and that the UK online bingo market is still experiencing robust growth”.

{ 1 comment… read it below or add one }

Bingo Deposit Bonus July 11, 2010 at 2:42 pm

Interesting article. Great blog site btw

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