Playtech Announcement Sideswipes Gamesys as 5-Year Deal Clinched
Sun Bingo, a popular UK online bingo room, is in the process of migrating its existing players to the Playtech gaming platform. This comes after a highly competitive bid for the patronage of Sun Bingo players by top online providers, Gamesys and Playtech. The deal was confirmed by News UK – the owners of Fabulous Bingo and Sun Bingo gaming products – in late 2015, but only goes into effect next month.
Playtech will take over as the key software gaming supplier for Sun Bingo from Gamesys. As a result, Sun Bingo mobile players and PC-based players will enjoy the full benefits of the Virtue Fusion gaming platform. In the interim, the existing player base at Sun Bingo will be migrated from the Gamesys platform to the Playtech platform until the latter officially takes over in August 2016.
Sun Bingo Players Excited by Playtech Partnership
Sun Bingo is a leading UK-based online bingo room that is part and parcel of the News UK brand. The company launched back in 2005 and has enjoyed significant success in the years since. At the time that it was launched, the gaming platform was provided by Tombola for a period of 4 years until Gamesys took over in 2008. The latter company is licensed and regulated by the Gibraltar gaming authority under Entertaining Play. This is the selfsame operator that is used for the popular bingo site, Heard Radio and the casino and bingo operations of Caesars online.
Gamesys Yields to Playtech as Sun Bingo Software Provider
Back in 2015, Gamesys sold off its business to consumer brands in a deal which saw Intertain Group acquire the full product range. Now, Gamesys operates as a business to business gaming provider. Sun Bingo is now powered by Playtech and it features a wide range of player-friendly chat rooms, gaming options, innovative technology and a wide range of bingo side games.
Additionally, players at Sun Bingo get to enjoy substantial jackpots and an expansive range of bonuses and promotional offers. The deal is a significant milestone for the regulated gaming industry in the United Kingdom which remains the #1 online bingo enclave in the world.
Prior to Playtech clinching the deal with Sun Bingo, Playtech was dealt a major setback when it tried to gain a foothold in the UK spread betting and contracts for difference market in a takeover bid of Plus500. That £460 million takeover bid was a failure for Playtech, but the Sun Newspaper bingo deal has been valued at hundreds of millions of pounds as well.
Playtech Brings Promise to Sun Bingo
While traditional bingo hall gaming has floundered in recent years, the online form of the game has flourished. The News UK deal will increase the player base by an estimated 15,000. Not including the new deal, Playtech has an estimated 20,000 bingo players online at any time in the United Kingdom through its other brands – Paddy Power Bingo, Gala Coral, William Hill Bingo and Mecca Bingo. Sun Bingo players now join a much larger pool of players in the UK and they can all share in the progressive jackpot network together